This is an article “The Behavioral Economics of Recycling,” recently published in the Harvard Business Review. https://hbr.org/2016/10/the-behavioral-economics-of-recycling The author is an Assistant Professor of Marketing at Questrom School of Business, Boston University. She and her colleague conducted research looking at behavioral bias in recycling and disposal habits. She found that people are more likely to recycle items that haven’t been distorted—like undented […]