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The Behavioral Economics of Recycling

This is an article “The Behavioral Economics of Recycling,” recently published in the Harvard Business Review. https://hbr.org/2016/10/the-behavioral-economics-of-recycling The author is an Assistant Professor of Marketing at Questrom School of Business, Boston University. She and her colleague conducted research looking at behavioral bias in recycling and disposal habits. She found that people are more likely to recycle items that haven’t been distorted—like undented […]

Emphasis on writing names on Starbucks cups distracts from bigger problem

This letter was sent to the Oregonian/Oregonlive letter to the editor from Betty Patton, regarding a front page snippet on November 29th about people using the name “Trump” on their Starbucks coffee cups. I found it interesting, almost amusing that Starbucks’ coffee cups are being used by customers to irritate more progressive baristas by claiming […]

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